Shigim Yusof – Medium

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Shigim Yusof
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Bootcamp

Examining AI Chatbots As the Future of Customer Engagement

It’s hard not to notice chatbots popping up when visiting most websites today.

10 min readMar 13, 2023

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Examining AI Chatbots As the Future of Customer Engagement

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Shigim Yusof
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Better Marketing

Dissecting the Anatomy of Marketing Tactics (Levers of Influence in Disguise)

It’s time to make good on my promise to my son. The highly-entitled Gen Alpha had been badgering me to enroll him in a coding program so he…

11 min readJan 20, 2023

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Dissecting the anatomy of marketing tactics by identifying levers of influence so you can focus on what you really need and don’t get caught up in scams.

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Shigim Yusof
in
Better Marketing

Mirroring Brick-and-Mortar for Online Customer Experience that Converts

Signboard = home page, membership cards = email marketing?

9 min readOct 10, 2020

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The front of a shop.

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Shigim Yusof

The Italian Escapade: Chronicling My Travels Across Italy (Part 1)

Traveling through Italy and immersing in its culture and lifestyle have always been on my bucket list. I was supposed to go in March 2020…

11 min readMar 31, 2023

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Italian cities — Milan, Bologna, Cinque Terre, Florence, Rome

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Shigim Yusof
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Be Open

Why I Feel Uncomfortable Exposing My Vulnerabilities

This is a whiny-sounding story… Continue at your own risk.

6 min readFeb 6, 2023

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Why I Feel Uncomfortable Exposing My Vulnerabilities

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Shigim Yusof

Thank you for this vote of confidence!

1 min readJan 25, 2023

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Shigim Yusof

Knowledge Management: A Silver Bullet or A White Elephant?

Tribal knowledge has its disadvantages. But, is Knowledge Management platform a silver bullet to solve issues stemming from it?

10 min readNov 19, 2021

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knowledge management

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Shigim Yusof

Extended Reality: Bridging the Gap Between Reality and Fantasy

Should we be worried that the boundaries between reality and fantasy are becoming increasingly blurred?

11 min readAug 1, 2021

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Extended Reality: Bridging the Gap Between Reality and Fantasy

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Shigim Yusof
in
Bootcamp

Technology: Senior citizens’ faithful companion

Could it be that it’s the senior citizens who are misunderstood in this Digital Age?

9 min readFeb 10, 2021

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Technology: Senior citizens’ faithful companion

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Shigim Yusof

New to Freelance Writing? Avoid These 10 Pitfalls

Avoid these 10 pitfalls in your freelance writing journey — advice from a writer who had learned the hard way.

12 min readDec 12, 2020

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10 Pitfalls you must avoid as a new freelance writer

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Shigim Yusof

Shigim Yusof

Content Strategist and Tech Storyteller. Recovering 'helicopter' mom and travel planner extraordinaire. Subscribe to my newsletter: shigimyusof.substack.com

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