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Shigim Yusof

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Bootcamp

Examining AI Chatbots As the Future of Customer Engagement

It’s hard not to notice chatbots popping up when visiting most websites today.

Mar 13, 2023

Examining AI Chatbots As the Future of Customer Engagement

Mar 13, 2023

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Better Marketing

Dissecting the Anatomy of Marketing Tactics (Levers of Influence in Disguise)

It’s time to make good on my promise to my son. The highly-entitled Gen Alpha had been badgering me to enroll him in a coding program so he…

Jan 20, 2023

Dissecting the anatomy of marketing tactics by identifying levers of influence so you can focus on what you really need and don’t get caught up in scams.

Jan 20, 2023

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Better Marketing

Mirroring Brick-and-Mortar for Online Customer Experience that Converts

Signboard = home page, membership cards = email marketing?

Oct 10, 2020

The front of a shop.

Oct 10, 2020

The Italian Escapade: Chronicling My Travels Across Italy (Part 1)

Traveling through Italy and immersing in its culture and lifestyle have always been on my bucket list. I was supposed to go in March 2020…

Mar 31, 2023

Italian cities — Milan, Bologna, Cinque Terre, Florence, Rome

Mar 31, 2023

Published in
Be Open

Why I Feel Uncomfortable Exposing My Vulnerabilities

This is a whiny-sounding story… Continue at your own risk.

Feb 6, 2023

Why I Feel Uncomfortable Exposing My Vulnerabilities

Feb 6, 2023

Thank you for this vote of confidence!

Jan 25, 2023

Jan 25, 2023

Knowledge Management: A Silver Bullet or A White Elephant?

Tribal knowledge has its disadvantages. But, is Knowledge Management platform a silver bullet to solve issues stemming from it?

Nov 19, 2021

knowledge management

Nov 19, 2021

Extended Reality: Bridging the Gap Between Reality and Fantasy

Should we be worried that the boundaries between reality and fantasy are becoming increasingly blurred?

Aug 1, 2021

Extended Reality: Bridging the Gap Between Reality and Fantasy

Aug 1, 2021

Published in
Bootcamp

Technology: Senior citizens’ faithful companion

Could it be that it’s the senior citizens who are misunderstood in this Digital Age?

Feb 10, 2021

Technology: Senior citizens’ faithful companion

Feb 10, 2021

New to Freelance Writing? Avoid These 10 Pitfalls

Avoid these 10 pitfalls in your freelance writing journey — advice from a writer who had learned the hard way.

Dec 12, 2020

10 Pitfalls you must avoid as a new freelance writer

Dec 12, 2020

Shigim Yusof

Shigim Yusof

Content Strategist and Tech Storyteller. Recovering 'helicopter' mom and travel planner extraordinaire. Subscribe to my newsletter: shigimyusof.substack.com

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